How we rebuilt Easy Group Benefits’ Google Ads, landing page, website, and lead system into one engine that actually pays for itself.
Benjamin Bondar, the founder and CEO of Easy Group Benefits, is an expert in group benefits consulting with a major focus on online marketing. His goal was to simplify the process for businesses to get customized benefits plans. However, the technical side of web development and digital advertising was holding him back. He partnered with October94 to turn his vision into a high-performing, lead-generating reality.
Easy Group Benefits was caught in a frustrating and costly cycle. The company was investing in Google Ads to drive traffic, but the campaigns were not optimized, leading to significant wasted ad spend on the wrong keywords and locations. To make matters worse, the traffic that did arrive was sent to a DIY website and landing page that suffered from performance issues, poor design, and a broken user experience.
In the founder’s own words, “I was making all these beginner mistakes that could have easily been solved.” The result was a low volume of poor-quality leads and a high cost-per-acquisition. This dual problem of inefficient ad spend and a low-converting website created a major bottleneck for growth, costing the business not only wasted marketing dollars but also countless lost opportunities. Realizing his DIY approach was no longer sustainable, the founder sought expert help to build a true lead generation engine.
A clearer headline, a shorter form, real trust signals, and faster load times. Then we kept testing. The page is still being optimised.
New keyword strategy, fresh ad copy, tight location targeting, and aggressive negative keywords. Not a cleanup. A rebuild from the ground up.
A new main site to back up the ads. Better brand, clearer information, and a cohesive experience that matches the quality of the service.
Nutshell and Zapier set up to capture every lead, log every plan request, and trigger automatic replies. No more leads slipping through the cracks.
Wasted ad spend dropped. Lead volume and quality both went up. The marketing budget now feels like an investment, not a leak.
The CRM and automation handle the day-to-day. Benjamin spends less time chasing leads and more time closing them.
With a working engine in place, Benjamin can now invest more, push into new initiatives, and grow without second-guessing every dollar.
Founder, Easy Group Benefits
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